There was major excitement at 3Beat HQ today when the video for Sway’s brand new banger “Charge” landed.
Filmed in East London last week, the video is a beautifully shot call to follow your dreams. We especially love the rooftop shots, featured vocalist Mr Hudson’s close ups and Sway’s leather jacket! What do you think? Take a look here.
Sway video shoots are notorious for attracting famous faces who want to show their support to the UK’s premier lyricist. And the “Charge” shoot was no exception. Ed Sheeran came along for a cameo and brought a mate with him – One Direction heartthrob Harry Styles!
Earlier in the week, the single was added to BBC Radio 1Xtra’s C-list (a massive six weeks ahead of release). It was also Twin B’s record of the week on the 1Xtra breakfast show.
Sway popped in to chat to Twin B on Friday. Listen back here
Zane Lowe, MistaJam and Target have also been showing their support.
“Charge” is the third cut to be taken from Sway’s forthcoming album ‘The Deliverance’. It’s out on December 2nd.
1Xtra DJ Adele Roberts made Luke Bingham’s upcoming single ‘Gemini’ (which features Luke’s 3Beat label mate and UK hip-hop legend Sway) her Weekend Anthem this weekend. Adele played the track twice – once on Saturday (41 minutes into the show) AND again on Sunday (40 minutes in). The reaction was great… Adele and her listeners absolutely loved the track – go #TeamGemini!!
Produced by DaVinChe (who’s had hits with Kano, Tinchy Stryder, Tinie Tempah, Wretch 32 and Wiley) ‘Gemini’ is out on 3Beat on October 22nd.
Amnesia is available to download now on Skepta’s latest album Doin’ It Again itunes – click here