Friday 16th March 2012
Sway returns in style with his brilliant new single ‘Level Up’ on 8th April through 3 Beat Records. The track has been Zane Lowe’s Hottest Record In The World as well as getting the seal of approval from MistaJam.
Never one to conform to the norm, Sway constantly looks for ways to stand out from the crowd and he will have heads and ears turning with his latest offering. Combining Flux Pavilion’s speaker-oscillating dubstep production with Sway’s signature lyrical word-play and newcomer Kelsey McHugh’s soulful vocals on the hook, ‘Level Up’ brings a unique sonic to the table. “The song is about winning, elevation, going from one stage in your life to a better one,” explains Sway. “I wanted to the capture that moment and that feeling we get when we feel like we’ve achieved something that will change your life.” The collaboration with Flux Pavillion came about when Sway was introduced to the producer’s music by 1Xtra’s Semtex. Making contact with the producer via Facebook, Sway discovered Flux was a fan and within weeks the pair were working in the studio together.
check back for info on the video soon – it will not be one to miss