Saturday 27th October 2012
There was major excitement at 3Beat HQ today when the video for Sway’s brand new banger “Charge” landed.
Filmed in East London last week, the video is a beautifully shot call to follow your dreams. We especially love the rooftop shots, featured vocalist Mr Hudson’s close ups and Sway’s leather jacket! What do you think? Take a look here.
Sway video shoots are notorious for attracting famous faces who want to show their support to the UK’s premier lyricist. And the “Charge” shoot was no exception. Ed Sheeran came along for a cameo and brought a mate with him – One Direction heartthrob Harry Styles!
Earlier in the week, the single was added to BBC Radio 1Xtra’s C-list (a massive six weeks ahead of release). It was also Twin B’s record of the week on the 1Xtra breakfast show.
Sway popped in to chat to Twin B on Friday. Listen back here
Zane Lowe, MistaJam and Target have also been showing their support.
“Charge” is the third cut to be taken from Sway’s forthcoming album ‘The Deliverance’. It’s out on December 2nd.